Kia takes a bold leap forward in the quietness space. In a recent US print advertisement, the Kia K900 is claimed to be “so quiet, it’s left our competition speechless”.
The ad reads as follows:
“K900: Certified to deliver a quieter cabin and a smoother, better overall ride than the Audi A8 4.0T, BMW 750i and Lexus LS 460.
The Kia K900 was specifically designed to elevate the driving experience to a new level of luxury – one that even our most esteemed competitors have yet to achieve.
With a high-tensile strength steel structure and multi-link, fully independent front and rear suspension, the K900 delivers one of the smoothest rides available. It also silences the road with a foam-padded, sound-insulated cabin and laminated window glass.
Because sometimes the most luxurious sound is nothing at all. Challenge the luxury you know.”
It’s exciting to see Kia taking on Audi, BMW and Lexus, and it’s promising to see competition starting to talk more about the consumer benefit of a quiet ride. However, unfortunately quietness is still primarily talked about in the premium and luxury segments. We have yet to see the compact and economy segments providing strong, quiet offerings.
If you’ve test-driven the K900, please share your insights below.