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Home Sound Design Branding & Marketing

Swedish Hi-Fi Store Creates Portable Business Card Speaker

Magnus Kähler by Magnus Kähler
December 23, 2013 - Updated on April 22, 2020
in Branding & Marketing, Consumer Electronics, Music & Entertainment, Sound Gear
Reading Time: 1 min read
0
Pause Portable Business Card Speaker
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The Stockholm-based Hi-Fi store Pause Ljud & Bild has taken the concept of portable speakers to a whole new level.

They deliver a portable mini-speaker that comes as part of a business card, which can be used when playing music with your smart phone. The in-your-wallet, analog speaker suits perfectly for spur-of-the-moment music listening in the park or at the top of the mountain when taking a break from skiing.

The objective of the speaker card is to create awareness of the Pause offering, covering not only the very high-end Hi-Fi equipment, but also sound equipment on varying price levels. The common thread across their offering is the focus on great-quality sound.

The philosophy of Pause is that good sound saves lives. Good sound has a deeply relaxing effect on humans; regardless of what type of music one is listening to. “If good sound can provide us with harmonious doctors and alert bus drivers, well then it has saved lives”, states Pause.

The idea and concept of the portable business card speaker was created by Swedish advertising agency Åkestam Holst.

Tags: analog speakrHi-FiHiFimini spakerPause Ljud & Bildportable speakerspeaker
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Magnus Kähler

Magnus Kähler

Swedish founder of Elevating Sound - Your Sound Guide to a Sound World. I have set out to inform and educate about progressive sound thinking, leading sound innovations and issues around noise in society. If you wish to support the initiative and help Elevating Sound increase its impact, please CLICK HERE to become a patron.

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